The Psychology of Silicon Valley by Katy Cook
Author:Katy Cook
Language: eng
Format: epub, pdf
ISBN: 9783030273644
Publisher: Springer International Publishing
The act of psychological categorization is problematized by online dynamics, according to Peter Bazalgette, which tends to heighten our biases and debase our capacity for empathy. In our online worlds, tribal behavior and “unbridled prejudices” can quickly amplify, as they are “given free rein in [the] empathy-free, digital dystopia” of the web.73 Former human rights lawyer Amanda Taub and journalist Max Fischer similarly suggest that Facebook’s biggest flaw and “most consequential impact may be in amplifying the universal tendency toward tribalism.”
Posts dividing the world into “us” and “them” rise naturally, tapping into users’ desire to belong. Its gamelike interface rewards engagement, delivering a dopamine boost when users accrue likes and responses, training users to indulge behaviors that win affirmation. And because its algorithm unintentionally privileges negativity, the greatest rush comes by attacking outsiders: The other sports team. The other political party. The ethnic minority. … by supercharging content that taps into tribal identity, [Facebook] can upset fragile communal balances.74
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